Online marketing provides the ideal opportunity for businesses to amplify brand awareness and increase sales online. Make sure you do not miss an opportunity and disregard online marketing in your marketing strategy. Due to the nature of the web, search marketing is able to deliver better conversion rates than traditional marketing strategies and target a far greater audience,.

Search marketing is demand fulfilment, direct marketing is demand generation – Search marketing is a major part of online marketing and it is where advertisement are advertised on search engine results pages (SERPs). Because users are actively searching for your product or service, it is therefore fulfilling a demand rather than generating a demand like an advert would be in a magazine or traditional banner advert.

Trying to get the attention of your audience and deliver a compelling argument in only a few words is difficult. This is the main difficulty with traditional direct marketing campaigns. Not only do you have to create the demand, you are unable to perchase the product immediately so you have to present such a compelling argument that your message is not forgotten. Due to the mere fact that your audience cannot purchase your product or service straight away, many will slip through the conversion net and purchase your product or service elsewhere and this is why conversion rates are far reduced with traditional marketing methods campaigns compared to internet marketing and more specifically, search marketing. Rarely would you view an advertisement such as banner adverts, see an advertisement and go and purchase the product at the first opportunity. This enables competitors to advertise their product or service in the meantime and therefore a percentage of consumers who would have bought from you, purchase elsewhere. The main value of traditional banner adverts is brand awareness.

Search is unlike traditional advertising, users are proactively searching for your product or service, and you just need to fulfil their needs. Being at the top of search engines achieves both brand awareness but also high conversion rates. Users are likely to choose a company from the first page of the search engine results pages (SERPs), so to achieve the most value from online marketing; you need to be on the first page of search engines.

Make sure you prioritise internet marketing in your marketing strategy so that you are maximising your marketing budget and gaining optimum value.

I am currently working for a digital marketing company in London called Marketing Grin and frequently write on their digital marketing blog. Marketing Grin specialises in SEO, PPC, SMO and CRO. Marketing Grin also offers great reseller packages that allow related industries to generate significant revenue from without having to do any work.